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UK's E-Bike Positive campaign to be adopted by the BA & ACT

As of Thursday 1st January 2026, the E-Bike Positive campaign will fall under the joint guardianship of the Bicycle Association (BA) and the Association of Cycle Traders (ACT).

1 Dec 2025, more…

Cycling charity gives former prisoner bike mechanic skills through Cytech-backed course

Cycling charity and ACT member Life Cycle has helped a former prisoner gain key bike mechanic skills to help “break the cycle of reoffending” through a Cytech-accredited training...

27 Nov 2025, more…

A Cycle to Work scheme cap “doesn’t just limit choice, it limits opportunity.” – An independent retailer’s view

Independent retailers are warning that proposed changes to the Cycle to Work scheme risk deepening pressures already felt on the shop floor. Writing on LinkedIn just under a week ago, A&S...

18 Nov 2025, more…

ACT among wave of concern from cycling industry bodies at potential Cycle to Work cap

Cycling industry bodies have reacted with alarm to reports that the Government is considering re-introducing a spending cap on Cycle to Work purchases, a proposal expected to be examined as part...

17 Nov 2025, more…

ACT gears up for COREbike 2026 debut

The ACT will exhibit at COREbike for the first time in 2026, further strengthening its presence across the UK cycle industry.

13 Nov 2025, more…

Stop being a dumping ground for used e-bike batteries

Used e-bike batteries are piling up because too many suppliers are failing to meet their legal obligations and it’s time to stop being polite about it, writes ACT Director Jonathan...

11 Nov 2025, more…

Investigation reveals 'illegal for road use' and 'dangerous' products listed as e-bikes by UK retail giants

An investigation by Cycling Electric has uncovered that major retailers including Argos, Very.co.uk, and eBay are listing products marketed as ‘electric...

6 Nov 2025, more…

Cycling UK celebrates successful ‘Glow Rides’ promoting safer cycling routes for women

Thousands of riders across the UK joined Cycling UK’s Glow Rides to call for safer cycling and walking routes that reflect women’s needs and experiences.

28 Oct 2025, more…

Experts share how to make your bike last longer – and why regular care pays off

Cycling experts have shared their top tips in a new Guardian feature revealing how simple maintenance habits can extend the life of a bike and save riders from costly repairs.

10 Oct 2025, more…

Scottish bike shop to celebrate 20-year anniversary with prize draw and instore event

An independent Scottish cycling retailer is celebrating 20 years in business this month with a prize draw and ‘celebratory cupcakes’ during an event at the shop.

24 Sep 2025, more…

The ACT are asking pledgers to share images of their E-Bike Positive retail assets

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The ACT are asking pledgers to share images of their E-Bike Positive retail assets

Posted on 20 Mar 2025

Businesses and individuals that have signed up to the E-Bike Positive retailer safety pledge are urged by the ACT share pictures of the in-store campaign assets in action with the association.

E-bike Positive Assets

The materials have been designed to help promote responsible e-bike sales and fire safety awareness and should have now landed in the stores of all those that pledged.

The ACT are keen to see how shops are using these materials instore and are encouraging pledgers to share images across the associations social channels to showcase the commitment to the campaign.

Any shops that haven’t signed up yet can visit eBikePositive.co.uk to join the pledge and access these valuable resources.

The E-bike Positive campaign, launched by ACT alongside key industry partners, encourages retailers to prioritise safe e-bike sales, including battery safety and responsible product sourcing, with the assets created to help reinforce trust with customers and support a safer, more informed marketplace.

The ACT urge any members displaying the assets to post pictures on their social media feeds, tagging in the ACT and E-bike Positive, as well as sharing them with the association via email.

You can send your images to info@actsmart.biz or post online and tag the ACT and E-bike Positive.

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