Search News

News Stories

11-20 of 217 articles found

Cytech training Scotland (Bike for Good) marks one-year milestone of excellence in bicycle maintenance training.

Cytech Training Scotland, proudly operated by Bike for Good, is thrilled to celebrate a year of remarkable achievements in providing top-notch Cytech bicycle maintenance training. Over the past...

14 Nov 2023, more…

Cytech named provider of Best Retailer Services in the 2023 BikeBiz Awards

Cytech has been named as the provider of Best Retailer Services in the 2023 BikeBiz Awards, recognising the positive impact of its service to the cycling industry. More than 25,000 Cytech...

9 Nov 2023, more…

International training & accreditation scheme for bicycle technicians launches revamped entry level course.

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, has relaunched its Cytech theory one online learning course delivering an introduction to...

2 Nov 2023, more…

ACT member Balfe’s Bikes begins rolling out Cytech Apprenticeships across its stores.

ACT member Balfe’s Bikes has begun its plan to introduce Cytech apprentices to its stores and upskill existing staff through the Cytech training programme.

18 Sep 2023, more…

Canadian Cytech Training Partner visiting Scotland to advise on careers in adventure tourism

The team from Whistler Adventure School (WAS), which recently became the only centre in Canada accredited to offer Cytech technical three, is to deliver a series of free sessions in Scotland,...

15 Sep 2023, more…

Cytech trainer back to training after providing mechanical support at UCI World Championships

Cytech training provider Spokes People were recently asked by the Afghan National Team if they could suggest any way for them to be supported mechanically at the UCI World Championships in...

24 Aug 2023, more…

Funded training available for Cycle Maintenance Apprenticeships

Fully funded training for school and college leavers is available for the Cycle Maintenance Apprenticeship for those under 19 years of age at the start of the apprenticeship.

9 Aug 2023, more…

Dates announced for Giant-specific Cytech e-bike courses.

Giant UK has partnered with Activate Cycle Academy and the Association of Cycle Traders (ACT) to provide a Cytech technical e-Bike qualification.

11 Jul 2023, more…

Whistler Adventure School becomes the only centre in Canada accredited to offer Cytech technical three

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, has announced that Whistler Adventure School (WAS), a private career training institution in...

3 Jul 2023, more…

Giant Collaborate with ACT and Activate Cycle Academy to offer Giant specific Cytech e-bike qualification

Giant UK have partnered with Activate Cycle Academy and the Association of Cycle Traders (ACT) to provide a Cytech Technical e-Bike qualification

16 Jun 2023, more…

SEO tasks you can't ignore

Back to news menu

SEO tasks you can't ignore

Posted on 24 Apr 2019

SEOSearch ranking will either make or break your business.

According to statista, 46.8% of the global population accessed the Internet in 2017 and that figure is expected to reach 53.7% by 2021.

Did you know that 75% of users don't go past the first page of the search results?

It is more crucial now than ever for businesses to focus on SEO.

SEMrush provides 10 overlooked SEO tasks that will help to skyrocket your business to the top.

Create rich cards

Rich cards are a form of structured data; giving users visually appealing information that is easy to understand providing a flawless mobile search experience.

Rich cards are there to stand out against old text results and other forms of structured data. They are eye-catching and can boost your CTR.

The key is to understand what type of content your customers are searching for that is regularly getting displayed as rich cards and create this type of content and optimize them as rich cards.

Disavow negative backlinks

Backlinks don't always mean high rankings.

There are three ways you can get negative backlinks:

  • Organically: as your authority grows you can expect less credible websites to start linking to you
  • Blackhat SEO: actively engaging in practices that manipulate Google's algorithms to rank higher, such as buying links
  • Sabotage: some individuals may get their competitors to lose their search ranking by linking back to their sites from a large number of spam sites

Find out how to check what sites are linking to yours here.

Create skyscraper content

This involves finding high performing content in your niche and creating something better.

Find your competition on Google, find out what has worked for them and do it better.

Optimize your landing pages

Google uses bounce rates to gauge the quality of a post, if a user clicks on your website and discovers it's not relevant to them going back quickly Google will take notice and eventually drop your ranking for that search term.

The key here is to make sure your content is relevant to the search term.

Use infographics

Infographics are an effective SEO task and strategy.

Create more videos

It is predicted that online video will make up 80% of all online traffic by 2021.

Why not take the popular content on your website and repurpose it as videos?

Create your own keyword or phrase

Creating a unique system, product or brand means that you are the only one that is going to get traction for it.

Take advantage of high-performing posts

If you have pages with high authority showing up on the first page of the search results you can take advantage of this and link to lower ranking posts leading to more clicks and higher rankings.

Use entity salience

Entity salience is a relatively new concept there to improve the accuracy of search results by leveraging the known relationships between entities.

It takes advantage of repeating themes for those keywords rather than repeating keywords over and over again.

Optimize for voice search

Voice search tends to be very specific making long-tail keywords more valuable and giving less established websites the opportunity to rank.

By optimizing for quick mobile search and voice search, monitoring linking, focussing on relevancy, creating skyscraper, video, keywords and infographic content are strategies that are often overlooked, but strategies that will build a strong SEO foundation.

Back to news menu