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Bike for Good’s improved Cytech traineeship for women and non-binary people proving successful

A new and improved traineeship programme for women and non-binary people being implemented by  Bike for Good, which delivers Cytech training in Scotland, is proving successful.

15 Jun 2023, more…

Cytech training provider Spokes People to deliver workshops at National Cycling Show 2023, opening this Saturday 17th June

Lee & Darren from Spokes People, one of Cytech’s UK training providers, are attending the National Cycling Show this weekend and will be delivering various workshops and sessions for...

14 Jun 2023, more…

Get yourself a free ticket to the National Cycling Show with V12

ACT partners V12 Finance, who are headline sponsors for this year’s National Cycle Show, have an allocation of free tickets that they would like to share with you!

31 May 2023, more…

Cytech to deliver seminars at Cycle Show 2023, opening this Friday 21st April

Cytech are attending the Cycle Show and will be demonstrating key practices in bike maintenance that are useful for both the trade and public.

17 Apr 2023, more…

Just over a week to go until The Cycle Show 2023, celebrating 20 years

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, will be joined by training providers Activate Cycle Academy and Spokes People when the...

12 Apr 2023, more…

iceBike* 2023 South opens its doors tomorrow, ACT to be joined again by new service partner Tyl by NatWest

With the North edition having closed its doors only a couple of days ago, we are again readying ourselves to meet with members at the South edition of iceBike* 2023 at The Tobacco Dock in London...

8 Mar 2023, more…

Just over a week to go until iceBike* 2023 opens it's doors, ACT to exhibit with service partners

The ACT will be joined by key service partners when leading trade show iceBike* returns as an in-person event for the first time since 2020 on Sunday 5th March and Monday 6th March at the...

23 Feb 2023, more…

Speak with Cytech about your mechanic training needs at iceBike* 2023

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, will be at next month’s iceBike* 2023 shows at the Manchester Velodrome and at...

21 Feb 2023, more…

Registration for members of the trade for the 2023 Cycle Show in London is now open

Taking place from 21st-23rd April 2023 at the iconic Alexandra Palace venue in North London, The Cycle Show brings together a variety of exhibitors from the cycle and e-mobility sectors, aimed...

2 Feb 2023, more…

SEO tasks you can't ignore

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SEO tasks you can't ignore

Posted on 24 Apr 2019

SEOSearch ranking will either make or break your business.

According to statista, 46.8% of the global population accessed the Internet in 2017 and that figure is expected to reach 53.7% by 2021.

Did you know that 75% of users don't go past the first page of the search results?

It is more crucial now than ever for businesses to focus on SEO.

SEMrush provides 10 overlooked SEO tasks that will help to skyrocket your business to the top.

Create rich cards

Rich cards are a form of structured data; giving users visually appealing information that is easy to understand providing a flawless mobile search experience.

Rich cards are there to stand out against old text results and other forms of structured data. They are eye-catching and can boost your CTR.

The key is to understand what type of content your customers are searching for that is regularly getting displayed as rich cards and create this type of content and optimize them as rich cards.

Disavow negative backlinks

Backlinks don't always mean high rankings.

There are three ways you can get negative backlinks:

  • Organically: as your authority grows you can expect less credible websites to start linking to you
  • Blackhat SEO: actively engaging in practices that manipulate Google's algorithms to rank higher, such as buying links
  • Sabotage: some individuals may get their competitors to lose their search ranking by linking back to their sites from a large number of spam sites

Find out how to check what sites are linking to yours here.

Create skyscraper content

This involves finding high performing content in your niche and creating something better.

Find your competition on Google, find out what has worked for them and do it better.

Optimize your landing pages

Google uses bounce rates to gauge the quality of a post, if a user clicks on your website and discovers it's not relevant to them going back quickly Google will take notice and eventually drop your ranking for that search term.

The key here is to make sure your content is relevant to the search term.

Use infographics

Infographics are an effective SEO task and strategy.

Create more videos

It is predicted that online video will make up 80% of all online traffic by 2021.

Why not take the popular content on your website and repurpose it as videos?

Create your own keyword or phrase

Creating a unique system, product or brand means that you are the only one that is going to get traction for it.

Take advantage of high-performing posts

If you have pages with high authority showing up on the first page of the search results you can take advantage of this and link to lower ranking posts leading to more clicks and higher rankings.

Use entity salience

Entity salience is a relatively new concept there to improve the accuracy of search results by leveraging the known relationships between entities.

It takes advantage of repeating themes for those keywords rather than repeating keywords over and over again.

Optimize for voice search

Voice search tends to be very specific making long-tail keywords more valuable and giving less established websites the opportunity to rank.

By optimizing for quick mobile search and voice search, monitoring linking, focussing on relevancy, creating skyscraper, video, keywords and infographic content are strategies that are often overlooked, but strategies that will build a strong SEO foundation.

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