ACT re-structures for future retail
ACT re-structures for future retail
Posted on 20 Oct 2020
Power in numbers
In these most challenging times for retail the Association of Cycle Traders (ACT) is restructuring to become even more focussed on the needs of retailers. By closely aligning the ACT with the many trade organisations and sectors that make up the Independent Retailers Confederation (IRC) we will be working with over 100,000 independent retailers engaging Government, business and consumers.
Read the ACT relaunch brochure now
The urgency to adapt
Since the lockdown ACT subscribers have reached record levels and the industry has benefitted from a phenomenal spike in demand, especially for workshop services. But, as the pandemic continues to impact the economy, an already fragile high street is witnessing business closures and changes in consumer buying habits that are altering the face of retail forever. As our very existence comes under threat, it is essential that the retail sector works together in partnership, sharing knowledge, buying power and resources to adapt for future retail
The role of the ACT
The ACT has been accessed by businesses more than any other cycling organisation; we have an established fundamental role, knowledge and representation. Following lengthy consultation, the remodelled ACT is looking to prioritise retail turnover, engagement with consumers, increased Government engagement on business, alongside our work with cycling advocacy bodies and support services for a business's greatest asset - your people.
The ACT is the largest active leisure member of the IRC and passionately retains its heritage in cycling, continuing to work with the numerous organisations engaged with cycle and mobility advocacy in the UK, especially where activities impact directly upon the business community. At such a critical time for business the ACT's key focus will be on extended support and development in partnership, rather than duplication of established activities.
Read the ACT relaunch brochure now
Come one come all
A new membership structure will allow all businesses to embrace the ACT as their trade body; more accessible to any business who can benefit from a selection of services free of charge. Participants at every level will benefit from extended business support with new services being added to the portfolio alongside a reduced pricing structure to cater for all.
People and skills come first
The ACT's focus on recruitment, skilling and retention is becoming ever more critical as the changes in retail rapidly identify the need for investment in people and skills. The Cytech programme is currently undertaking expansion plans in all markets globally to support the worldwide demand for cycle technicians, encouragingly with increased Government support.
The way forward
The ACT is adapting with the objective of bringing the cycle business community closer together, with a priority focus upon speciality retail. This will not only better serve businesses and the people employed in these businesses, but will increase consumer engagement and encourage growth in cycling participation.
For further information please refer to the ACT relaunch brochure.