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BBC News e-bike segment provokes negative reaction due to “factual inaccuracies”

A recent BBC Breakfast segment has sparked backlash from the cycling community over its portrayal of e-bikes, with critics accusing the broadcaster of conflating legal e-bikes with illegal,...

9 Jul 2025, more…

Life Cycle launches Bikes Beyond Bars initiative at HMP Bullingdon

Bristol-based Cytech training provider and ACT member Life Cycle has launched its award-winning Bikes Beyond Bars programme at HMP Bullingdon, expanding a project that has already impacted lives...

7 Jul 2025, more…

Bike mechanic shortage in Europe sparks Shimano to launch investigation

Shimano has launched an urgent investigation into what it describes as a “critical” shortage of skilled bike mechanics across Europe, warning that the situation threatens to...

3 Jul 2025, more…

MPs urge crackdown as unsafe e-bikes and chargers found on Amazon and eBay

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

2 Jul 2025, more…

E-Bike Positive campaign gains national momentum amidst media coverage in 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

25 Jun 2025, more…

Cytech Training Returns to Darlington as Activate Cycle Academy Reopens Workshop

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

20 Jun 2025, more…

Beyond the discount: Restoring integrity to the cycle supply chain

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.

18 Jun 2025, more…

Study warns forceful cycle advocacy risks hindering bike lane progress

A new academic study has found that overzealous pro-cycling campaigners on social media may be inadvertently damaging the case for better cycling infrastructure across the UK.

11 Jun 2025, more…

Young adults leading the UK’s surge in e-bike popularity – but increased education on battery safety crucial, new research reveals

 To coincide with Bike Week (9-15 June) – the UK’s annual celebration of cycling – new research has revealed a clear shift amongst Gen Z and Millennials in their approach...

9 Jun 2025, more…

ACT Director among judging panel announced for BikeBiz Awards 2025

The judges for the BikeBiz Awards 2025, in association with Bikedesk, have been officially announced, with ACT Director Jonathan Harrison among the leading voices from all corners of the cycling...

3 Jun 2025, more…

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Shop local online at freewheel.co.uk with 15% off for Local Bike Shop Day!

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Shop local online at freewheel.co.uk with 15% off for Local Bike Shop Day!

Posted on 19 Aug 2021

To cFreewheel LBSD offer 2021elebrate Local Bike Shop Day, taking place on Saturday 28th August, Freewheel are offering customers 15% off from now until 30th August.

Freewheel offers customers all the benefits of ordering online but backed and supported by your local independent bicycle shop - the best of all worlds. 

Freewheel understands people who love bike shops. From their fountain of knowledge to their convenience when we need a helping hand.

That's why Freeweheel are proud to support independent bike shops with every purchase made online. Freewheel aims to give them an online presence and a chance to reach new customers. Buying cycling products from Freewheel means you can support local bikes shop too.

For the week of Local Bike Shop Day Freewheel are benefitting local bike shops and their customers further still by offering 15% off with the code: LOCAL-BIKE-SHOP-ONLINE-21

The code expires on midnight 30th August 2021.

Offer Terms & Conditions

  • Promotion expires Midnight 30th August 2021
  • Promotion is limited to one use per email address.
  • Offer code cannot be used in conjunction with any other offers or discount codes.
  • Code cannot be used against Bikes, Frames, Garmin or Thule and any other products already discounted.
  • Code cannot be applied retrospectively once the order has been placed.
  • Freewheel reserves the right to end the promotion at any time without warning.
  • No cash alternative available.
  • Code must be inserted at the checkout on Freewheel.co.uk to be redeemed.

If you have any queries about the code please get in touch at info@localbikeshopday.co.uk.

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