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Registration for members of the trade for the 2023 Cycle Show in London is now open

Taking place from 21st-23rd April 2023 at the iconic Alexandra Palace venue in North London, The Cycle Show brings together a variety of exhibitors from the cycle and e-mobility sectors, aimed...

2 Feb 2023, more…

Cytech Scotland delivery in full swing providing skills and training to the market

Glasgow-based cycling charity Bike for Good, which is responsible for delivering the internationally renowned Cytech training and accreditation scheme for bicycle technicians and enthusiasts in...

2 Feb 2023, more…

European Bicycle industry calls for ban on sale, application and use of e-bike tampering equipment

Under the banner of CONEBI, the Confederation of the European Bicycle Industry,15 national bicycle industry associations and 68 companies have become signatories to a self-commitment to prevent...

25 Jan 2023, more…

Glasgow cycling groups receive £160,000 boost to promote biking across the city

As Glasgow gears up to host the 2023 UCI Cycling World Championships, community groups have been given a share of more than £160,000 to boost bike use in the city.

23 Jan 2023, more…

Cytech share advice through Cycle Show blog

Cytech are gearing up to exhibit at this year's Cycle Show once again at Alexandra Palace, providing practical advice and answering any questions visitors may have about working on their bikes.

4 Jan 2023, more…

Activate Cycle Academy on The One Show to support BBC’s ‘Gift A Bike For Christmas’ campaign

Cytech training provider Activate Cycle Academy made it onto BBC television and radio this week as part of The One Show’s launch of a ‘Gift A Bike For Christmas’ campaign.

15 Dec 2022, more…

Upskill your team with Microsoft online courses through Activate Learning

ACT’s Cytech delivery partner Activate Learning, of which Activate Cycle Academy is a part, is offering FREE online Microsoft accredited online courses for employers to enable their staff...

13 Dec 2022, more…

Retailer Profile: Spokes of Bagshot

We are starting a series of Retailer Profiles, shining a light on some of our best and most interesting independent retailers. If you would like us to consider your shop for inclusion, please...

13 Dec 2022, more…

Cycling UK names its 100 Women in Cycling 2022

Cycling UK has published its annual 100 Women in Cycling 2022 list celebrating inspirational women in cycling.

30 Nov 2022, more…

Cycling in London up 40% since the start of the pandemic, TfL reports

Cycling in London has increased by 40% since the start of the pandemic, including a near-doubling of journeys by bike at the weekend, according to the newly published annual Travel in London...

30 Nov 2022, more…

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Study shows half the population see e-bikes as natural car replacement

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Study shows half the population see e-bikes as natural car replacement

Posted on 29 Sep 2022

With household budgets under pressure, a new study has revealed that half the population believe e-bikes are the natural replacement for cars.

Bike is Best, a campaign that promotes the benefits of cycling, and which is supported by the ACT, commissioned research to explore the impact of the rising cost of living on people’s habits.

Of the 2,000 people who took part in the study, two thirds (69%) of the population have changed or are considering changing their transport behaviour, with 86% citing saving money as the reason for the change.

The study also found that 84% of Brits are planning on driving a lot less, 87% see the bike as a way of helping combat the rising cost of living.

Adam Tranter, founder of Bike is Best, said: “I want to acknowledge that both the pandemic and now the chronic squeeze on personal finances are horrible situations, but my hope is that something good, call it a silver lining, can be the sustained growth of cycling for everyday transport and the cycling industry needs to act now.

“The general public’s knowledge, awareness and desire for e-bikes is there. This is borne out by 50% of UK adults declaring that an e-bike is the most natural car replacement. Another really encouraging figure is that 87% of people feel that using a bicycle can help with the cost of living.


“Despite this, the potential demand is being stifled as 41% of people think e-bikes are too expensive. There is a clear affordability issue and it’s not hard to see why, when people have got used to driving £40k cars for a relatively small down payment and £300 a month. Government policy can be a great way of lowering costs barriers to entry, just like the €4k subsidy scheme in France. The opportunity now for the cycling industry is to repackage bicycle ownership to help remove cost perception barriers.”

Although bikes are seen as the alternative to the car, they are used by just less than one-quarter (23%) with e-bikes used by a further 5%. Bike ownership is up at 57% (increasing to 72% for those aged 16-20).

Road safety is still a significant barrier to cycling for many people, with 38% concerned about road conditions, while 40% also said the cost is the main reason for not getting an e-bike.

ACT supports Bike is Best’s call for more work in supporting the gateway into cycling, be this financial aid, education or highlighting cycling as a viable and sustainable mode of transport. The cycling industry must work together to ensure that perceptions are changed at a time when it matters the most.


Retail finance – spreading the cost of higher value bikes

The ACT’s Ride it away Retail Finance scheme is the perfect tool for retailers to lower the cost barrier for consumers, and remove the cost perceptions that e-bikes are out of budget.

For example the cost of a brand new £2,000 e-bike can be spread over a couple of years, costing the consumer just over £75 per month with a 10% deposit. Further to this a good salesperson could help throw in a helmet and some lights too for just a few extra pounds per month.

The ACT have also helped create a Retail Finance Training course to help teach you and your staff how to encourage customers to make purchases, as well as maximising their spending through techniques such as financial promotion, Point of Sale (POS) and bundling.

The course retails for just £150 including VAT. Members of the ACT receive up to a 50% saving off the RRP. To get started visit:

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