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Rising costs halt plans for walking and cycling crossing

The plans for a new Thames walking and cycling crossing from Canary Wharf to Rotherhithe in London have been halted due to the rising costs

25 Jun 2019, more…

Get involved in Local Bike Shop Day

Local Bike Shop Day celebrates independent bike shops all around the UK

24 Jun 2019, more…

The E-bike potential

New research estimates the effect of e-bikes on miles travelled and greenhouse gas emissions

24 Jun 2019, more…

ATG Training return to Scotland this summer

ATG Training return to Scotland this summer

28 May 2019, more…

Local Bike Shop Day 2019 busiest day ever!

Local Bike Shop Day is the one day a year when independent bike shops across the UK can come together to celebrate their distinctive culture. It's the day for local bike shops to showcase their...

16 May 2019, more…

Creating an SEO Strategy for 2019

How to create an SEO strategy for 2019

29 Apr 2019, more…

Survey: How is the national living wage impacting on your business?

Help to highlight the impact that wage increases are having on the sector

25 Apr 2019, more…

Poll: Were cycle retail sales up from Easter?

Let us know how the scorching sunshine affected your footfall

25 Apr 2019, more…

The ultimate guide to user testing

Learn how user testing can help to improve user experience and reach your customers in more efficient ways

24 Apr 2019, more…

Record Store Day, the inspiration for Local Bike Shop Day

Saturday 13th April 2019 saw another successful Record Store Day (RSD) with thousands of record shops across the globe coming together to celebrate their unique culture and community.

24 Apr 2019, more…

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Quarter of Europeans commuting by e-bike

Posted on 5 Apr 2019

Shimano STEPS conducted a European e-bike study looking at people's willingness to commute to work by e-bike, with over 12,000 people across ten markets.

The research found that 24% of European commuters would consider switching to an e-bike. Almost half the population of the Netherlands would commute to work by e-bike, this is the highest in Europe. While 39% of people in Spain and 33% in Italy would commute to work by e-bike.

The main reasons for considering commuting by e-bike were to, keep fit (34%), to protect the environment (30%), and to save money (30%). However, people were also put off by the idea of commuting by e-bike because of, bad weather (37%), the cost of an e-bike (34%) and arriving to work sweaty (25%).

Interestingly, the research also found that people in the UK are the least likely to choose an e-bike to commute to work, with only 11% willing to consider the switch. The two largest reasons for resisting commuting by e-bike in the UK was bad weather (43%) and arriving to work sweaty (35%).

Jeroen Van Vulpen, brand manager at Shimano STEPS is confident that with the already strong cycling culture within some countries, the huge growth in the e-bike market across Europe and the likelihood of widespread adoption of e-bikes to commute to work in the future, there is a huge potential for power-assisted bicycles.