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Ride to Work Week 2020: Bikes, bikes, bikes!

Why you should take part in Ride to Work Week 2020

17 Feb 2020, more…

Free trade entry for The London Bike Show through the ACT

Register for your free trade entry to London Bike Show now

17 Feb 2020, more…

Going to iceBike*? Don't miss Cytech

Cytech is also making a return to the show, staffed by the experts who train the world's professionals to offer support and advice about everything technical.

5 Feb 2020, more…

ATG Training launches new brand identity

UK Cytech training provider ATG Training is to become known as Activate Cycle Academy. This name change and rebrand is the final piece of the Activate Learning group takeover which began in 2016...

29 Jan 2020, more…

The New Name and Committee for the APPGCW

The Committee of the APPCG will be changing their name to the All Party Parliamentary Group for Cycling and Walking

21 Jan 2020, more…

The Bike Shop will return for iceBike* 2020

This years iceBike* will once again see The Bike Shop take up a central position to help advise retailers on POS and merchandising best...

15 Jan 2020, more…

5.6 billion miles cycled on Strava in 2019

The Strava "Year in Sport" report was published on Wednesday and released various statitstics about cyclists across the UK

11 Dec 2019, more…

Sustrans reveals new software to help design more inclusive cycling routes

Sustrans have recently announced a new software which will help to make cycling convenient and accessible to more people.

10 Dec 2019, more…

Arragon's Cycles talks about Best Small Shops competition commendation

Sarah Graham, owner of Arragon's Cycles has spoken out about how the competition has affected their business and how they continuously strive for greatness.

12 Nov 2019, more…

GoFundMy Business: The Cash-Strapped Small Business solution?

GoFundMe is being used as a method for small businesses to raise funds that are cash-strapped and struggling

11 Nov 2019, more…

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Quarter of Europeans commuting by e-bike

Posted on 5 Apr 2019

Shimano STEPS conducted a European e-bike study looking at people's willingness to commute to work by e-bike, with over 12,000 people across ten markets.

The research found that 24% of European commuters would consider switching to an e-bike. Almost half the population of the Netherlands would commute to work by e-bike, this is the highest in Europe. While 39% of people in Spain and 33% in Italy would commute to work by e-bike.

The main reasons for considering commuting by e-bike were to, keep fit (34%), to protect the environment (30%), and to save money (30%). However, people were also put off by the idea of commuting by e-bike because of, bad weather (37%), the cost of an e-bike (34%) and arriving to work sweaty (25%).

Interestingly, the research also found that people in the UK are the least likely to choose an e-bike to commute to work, with only 11% willing to consider the switch. The two largest reasons for resisting commuting by e-bike in the UK was bad weather (43%) and arriving to work sweaty (35%).

Jeroen Van Vulpen, brand manager at Shimano STEPS is confident that with the already strong cycling culture within some countries, the huge growth in the e-bike market across Europe and the likelihood of widespread adoption of e-bikes to commute to work in the future, there is a huge potential for power-assisted bicycles.