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Rising costs halt plans for walking and cycling crossing

The plans for a new Thames walking and cycling crossing from Canary Wharf to Rotherhithe in London have been halted due to the rising costs

25 Jun 2019, more…

Get involved in Local Bike Shop Day

Local Bike Shop Day celebrates independent bike shops all around the UK

24 Jun 2019, more…

The E-bike potential

New research estimates the effect of e-bikes on miles travelled and greenhouse gas emissions

24 Jun 2019, more…

ATG Training return to Scotland this summer

ATG Training return to Scotland this summer

28 May 2019, more…

Local Bike Shop Day 2019 busiest day ever!

Local Bike Shop Day is the one day a year when independent bike shops across the UK can come together to celebrate their distinctive culture. It's the day for local bike shops to showcase their...

16 May 2019, more…

Creating an SEO Strategy for 2019

How to create an SEO strategy for 2019

29 Apr 2019, more…

Survey: How is the national living wage impacting on your business?

Help to highlight the impact that wage increases are having on the sector

25 Apr 2019, more…

Poll: Were cycle retail sales up from Easter?

Let us know how the scorching sunshine affected your footfall

25 Apr 2019, more…

The ultimate guide to user testing

Learn how user testing can help to improve user experience and reach your customers in more efficient ways

24 Apr 2019, more…

Record Store Day, the inspiration for Local Bike Shop Day

Saturday 13th April 2019 saw another successful Record Store Day (RSD) with thousands of record shops across the globe coming together to celebrate their unique culture and community.

24 Apr 2019, more…

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The ultimate guide to user testing

Posted on 24 Apr 2019

Cytech TTT BIAHubspot provides great insight into user testing and how it can, in fact, improve user experience and reach your customers.

Virtually every business shares one goal, to put the customer first by meeting the specific needs of customers and solving their pain points.

There is one simple reason why people buy products and services, it is because they fulfil a need.

User testing is a great way to know if your products actually do meet your customers' needs and fulfil their expectations prior to putting them on the market. User testing saves a business time, money and resources all while helping you to create the product that is just right for your target audience.

User testing

User testing is the process of getting end users and customers to test and evaluate a product, feature or prototype.

Test subjects will use the item and identify the various pain points as well as attributes so that a business can enhance its user experience.

Why user test?

User testing is a great way to figure out just how the product or service works for your customer.

It's the best way to understand if your product falls short and how you can solve this before releasing it.

There are four common user testing methods.

Bike shops offer more than just products, they offer services including workshops, morning and evening bike rides, demo bike tests, events and so much more. These unique services can be user tested to investigate any pain points and solve them as well as to highlight attributes that can be marketed to the target audience to enhance the user experience.

Usability testing

This is when you give a real customer within your target audience the product, prototype or feature so they can assess and test its usability.

Key features to investigate are the ease of operation, usefulness and utility of a product.


Surveys are a great form of user testing if you are looking to gather real, quantitative data from your customers.

A/B testing

This is when you separate your test subjects into different groups to test different versions of a product to determine their preferences. This helps to understand what version of a product or service best meets your customers' needs.

Focus groups

Focus groups are a great way to discuss the attributes of a product or service with a group of real users.

These four user testing methods are very generic in that they can be applied to anything including the cycles market.

Bike shops provide more than just products, they also provide services. In putting your customer first, a business should also understand what the user experience is and how it can be bettered.