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Talk the torque in the Cytech Tech Forum

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, has launched a new Facebook group - the Cytech Tech Forum –...

11 Mar 2024, more…

BikeBiz editor gets hands on with Cytech technical one

Daniel Blackham, editor of industry magazine BikeBiz, has been writing about his experience of completing the Cytech technical one qualification at training provider Spokes People in Milton...

8 Mar 2024, more…

JE James Cycles to open first Barnsley store

ACT member and Cytech-accredited retailer JE James Cycles – one of the largest independent cycle retailers in Europe – is to open a new 7,874 sq ft store shop in Barnsley town...

7 Mar 2024, more…

Activate Cycle Academy welcomes British Cycling to Cytech technical one training course

Cytech partner Activate Cycle Academy, the largest and most recognised training provider of bike maintenance and technical training courses to the UK’s cycle industry, recently welcomed a...

6 Mar 2024, more…

Local Bike Shop Day 2024 confirmed for Saturday May 4th.

The ACT is happy to confirm the date for Local Bike Shop Day 2024 as Saturday 4 May, the weekend of the early May Bank Holiday.

29 Feb 2024, more…

ACT tells Parliamentary Committee of the need for urgent systemic change to the Cycle to Work scheme.

With more than 500 cycle businesses having now signed up to its campaign for change to the Cycle to Work scheme, a delegation from the Association of Cycle Traders has met with All Party...

25 Jan 2024, more…

OPSS takes enforcement action over dangerous e-bike battery.

The Office for Product Safety and Standards (OPSS) is taking enforcement action and warning consumers about a brand of e-bike battery – UPP – that has been linked to a number of...

24 Jan 2024, more…

Cytech training to help Go Outdoors boost number of cycle mechanics by offering apprenticeships to store staff.

Go Outdoors, which operates 75 stores across the UK, has announced an apprenticeship scheme involving Cytech training with the aim of addressing what it terms a nationwide shortage of...

15 Jan 2024, more…

Cytech Scotland training provider launches Young Bike Mechanic Programme to empower Glasgow’s youth.

Bike for Good, the Glasgow-based cycling charity and social enterprise, which delivers Cytech training in Scotland, has announced a Young Bike Mechanic Programme designed to create opportunities...

3 Jan 2024, more…

Re-Accreditation of Torq Zone Academy: Meeting QCTO Standards for Excellence

Torq Zone Academy, a leading institution of vocational training in South Africa, has been re-accredited by the Quality Council for Trades and Occupations (QCTO), for another five years, to offer...

27 Nov 2023, more…

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The ultimate guide to user testing

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The ultimate guide to user testing

Posted on 24 Apr 2019

Cytech TTT BIAHubspot provides great insight into user testing and how it can, in fact, improve user experience and reach your customers.

Virtually every business shares one goal, to put the customer first by meeting the specific needs of customers and solving their pain points.

There is one simple reason why people buy products and services, it is because they fulfil a need.

User testing is a great way to know if your products actually do meet your customers' needs and fulfil their expectations prior to putting them on the market. User testing saves a business time, money and resources all while helping you to create the product that is just right for your target audience.

User testing

User testing is the process of getting end users and customers to test and evaluate a product, feature or prototype.

Test subjects will use the item and identify the various pain points as well as attributes so that a business can enhance its user experience.

Why user test?

User testing is a great way to figure out just how the product or service works for your customer.

It's the best way to understand if your product falls short and how you can solve this before releasing it.

There are four common user testing methods.

Bike shops offer more than just products, they offer services including workshops, morning and evening bike rides, demo bike tests, events and so much more. These unique services can be user tested to investigate any pain points and solve them as well as to highlight attributes that can be marketed to the target audience to enhance the user experience.

Usability testing

This is when you give a real customer within your target audience the product, prototype or feature so they can assess and test its usability.

Key features to investigate are the ease of operation, usefulness and utility of a product.

Surveys

Surveys are a great form of user testing if you are looking to gather real, quantitative data from your customers.

A/B testing

This is when you separate your test subjects into different groups to test different versions of a product to determine their preferences. This helps to understand what version of a product or service best meets your customers' needs.

Focus groups

Focus groups are a great way to discuss the attributes of a product or service with a group of real users.

These four user testing methods are very generic in that they can be applied to anything including the cycles market.

Bike shops provide more than just products, they also provide services. In putting your customer first, a business should also understand what the user experience is and how it can be bettered.

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