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MPs urge crackdown as unsafe e-bikes and chargers found on Amazon and eBay

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

2 Jul 2025, more…

E-Bike Positive campaign gains national momentum amidst media coverage in 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

25 Jun 2025, more…

Cytech Training Returns to Darlington as Activate Cycle Academy Reopens Workshop

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

20 Jun 2025, more…

Beyond the discount: Restoring integrity to the cycle supply chain

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.

18 Jun 2025, more…

Study warns forceful cycle advocacy risks hindering bike lane progress

A new academic study has found that overzealous pro-cycling campaigners on social media may be inadvertently damaging the case for better cycling infrastructure across the UK.

11 Jun 2025, more…

Young adults leading the UK’s surge in e-bike popularity – but increased education on battery safety crucial, new research reveals

 To coincide with Bike Week (9-15 June) – the UK’s annual celebration of cycling – new research has revealed a clear shift amongst Gen Z and Millennials in their approach...

9 Jun 2025, more…

ACT Director among judging panel announced for BikeBiz Awards 2025

The judges for the BikeBiz Awards 2025, in association with Bikedesk, have been officially announced, with ACT Director Jonathan Harrison among the leading voices from all corners of the cycling...

3 Jun 2025, more…

ACT partner Bikebook joins with BikeBiz to boost Mechanic of the Month campaign

ACT service partner Bikebook has teamed up with leading industry publication BikeBiz in a boost to the BikeBiz ‘Mechanic of the Month’ campaign.

23 May 2025, more…

Bike mechanic apprenticeship scheme for prisoners nears first anniversary of success

A pioneering prisoner apprenticeship scheme is being highlighted after almost a year of successful operation, offering participants hands-on training and professional qualifications to prepare...

22 May 2025, more…

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The ultimate guide to user testing

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The ultimate guide to user testing

Posted on 24 Apr 2019

Cytech TTT BIAHubspot provides great insight into user testing and how it can, in fact, improve user experience and reach your customers.

Virtually every business shares one goal, to put the customer first by meeting the specific needs of customers and solving their pain points.

There is one simple reason why people buy products and services, it is because they fulfil a need.

User testing is a great way to know if your products actually do meet your customers' needs and fulfil their expectations prior to putting them on the market. User testing saves a business time, money and resources all while helping you to create the product that is just right for your target audience.

User testing

User testing is the process of getting end users and customers to test and evaluate a product, feature or prototype.

Test subjects will use the item and identify the various pain points as well as attributes so that a business can enhance its user experience.

Why user test?

User testing is a great way to figure out just how the product or service works for your customer.

It's the best way to understand if your product falls short and how you can solve this before releasing it.

There are four common user testing methods.

Bike shops offer more than just products, they offer services including workshops, morning and evening bike rides, demo bike tests, events and so much more. These unique services can be user tested to investigate any pain points and solve them as well as to highlight attributes that can be marketed to the target audience to enhance the user experience.

Usability testing

This is when you give a real customer within your target audience the product, prototype or feature so they can assess and test its usability.

Key features to investigate are the ease of operation, usefulness and utility of a product.

Surveys

Surveys are a great form of user testing if you are looking to gather real, quantitative data from your customers.

A/B testing

This is when you separate your test subjects into different groups to test different versions of a product to determine their preferences. This helps to understand what version of a product or service best meets your customers' needs.

Focus groups

Focus groups are a great way to discuss the attributes of a product or service with a group of real users.

These four user testing methods are very generic in that they can be applied to anything including the cycles market.

Bike shops provide more than just products, they also provide services. In putting your customer first, a business should also understand what the user experience is and how it can be bettered.

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