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Take part in CI.N's market data drive and earn rewards

CyclingIndustry.News is seeking to compile a health report of the UK bike retail channel for the third year running.

8 Oct 2019, more…

Tyre Lever Competition Winner Announced

As popular as ever was the Tyre Lever Competition - free to enter on theCytech stand at The Cycle Show all you needed to do to be within a chance of winning either a Home mechanic course or...

27 Sep 2019, more…

Whistler Adventure School, Cytech and Specialized Bicycle Components Canada to Formalise Partnership

Whistler Adventure School is pleased to announce the enhancement of our bicycle mechanic course to incorporate the internationally recognised Cytech certification, offered through Specialized...

26 Sep 2019, more…

London goes traffic-free this Sunday

London continues to test the waters with traffic-free street by taking part in World Car Free Day

18 Sep 2019, more…

HSBC free cycling festival in Edinburgh

HSBC UK Let's ride Edinburgh is back on Sunday the 22nd September with a free cycling festival!

18 Sep 2019, more…

ACT and NearSt announce partnership

The Association of Cycle Traders are delighted to announce a partnership between themselves and the retail technology company NearSt

10 Sep 2019, more…

LCC's Climate Campaign

The LCC believe that climate change is the biggest threat facing humanity and are campaigning for London to become a greener city through having fewer cars and better cycling infrastructure....

3 Sep 2019, more…

Cycling UK's new 800-mile Great North Trail promotes access to the countryside

On the 1st September an 800-mile long distance trail that ranges from the Peak District to as far as the most northerly points in Scotland.

3 Sep 2019, more…

Going to the Cycle Show? Don't miss the ACT and Cytech

With the UK's biggest line up of bike companies and distributors at the NEC, a visit on the trade day is an effective and efficient way to see the latest bike and product ranges for the year...

29 Aug 2019, more…

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The ultimate guide to user testing

Posted on 24 Apr 2019

Cytech TTT BIAHubspot provides great insight into user testing and how it can, in fact, improve user experience and reach your customers.

Virtually every business shares one goal, to put the customer first by meeting the specific needs of customers and solving their pain points.

There is one simple reason why people buy products and services, it is because they fulfil a need.

User testing is a great way to know if your products actually do meet your customers' needs and fulfil their expectations prior to putting them on the market. User testing saves a business time, money and resources all while helping you to create the product that is just right for your target audience.

User testing

User testing is the process of getting end users and customers to test and evaluate a product, feature or prototype.

Test subjects will use the item and identify the various pain points as well as attributes so that a business can enhance its user experience.

Why user test?

User testing is a great way to figure out just how the product or service works for your customer.

It's the best way to understand if your product falls short and how you can solve this before releasing it.

There are four common user testing methods.

Bike shops offer more than just products, they offer services including workshops, morning and evening bike rides, demo bike tests, events and so much more. These unique services can be user tested to investigate any pain points and solve them as well as to highlight attributes that can be marketed to the target audience to enhance the user experience.

Usability testing

This is when you give a real customer within your target audience the product, prototype or feature so they can assess and test its usability.

Key features to investigate are the ease of operation, usefulness and utility of a product.


Surveys are a great form of user testing if you are looking to gather real, quantitative data from your customers.

A/B testing

This is when you separate your test subjects into different groups to test different versions of a product to determine their preferences. This helps to understand what version of a product or service best meets your customers' needs.

Focus groups

Focus groups are a great way to discuss the attributes of a product or service with a group of real users.

These four user testing methods are very generic in that they can be applied to anything including the cycles market.

Bike shops provide more than just products, they also provide services. In putting your customer first, a business should also understand what the user experience is and how it can be bettered.