Search News

News Stories

1-10 of 202 articles found

BBC News e-bike segment provokes negative reaction due to “factual inaccuracies”

A recent BBC Breakfast segment has sparked backlash from the cycling community over its portrayal of e-bikes, with critics accusing the broadcaster of conflating legal e-bikes with illegal,...

9 Jul 2025, more…

Life Cycle launches Bikes Beyond Bars initiative at HMP Bullingdon

Bristol-based Cytech training provider and ACT member Life Cycle has launched its award-winning Bikes Beyond Bars programme at HMP Bullingdon, expanding a project that has already impacted lives...

7 Jul 2025, more…

Bike mechanic shortage in Europe sparks Shimano to launch investigation

Shimano has launched an urgent investigation into what it describes as a “critical” shortage of skilled bike mechanics across Europe, warning that the situation threatens to...

3 Jul 2025, more…

MPs urge crackdown as unsafe e-bikes and chargers found on Amazon and eBay

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

2 Jul 2025, more…

E-Bike Positive campaign gains national momentum amidst media coverage in 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

25 Jun 2025, more…

Cytech Training Returns to Darlington as Activate Cycle Academy Reopens Workshop

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

20 Jun 2025, more…

Beyond the discount: Restoring integrity to the cycle supply chain

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.

18 Jun 2025, more…

Study warns forceful cycle advocacy risks hindering bike lane progress

A new academic study has found that overzealous pro-cycling campaigners on social media may be inadvertently damaging the case for better cycling infrastructure across the UK.

11 Jun 2025, more…

Young adults leading the UK’s surge in e-bike popularity – but increased education on battery safety crucial, new research reveals

 To coincide with Bike Week (9-15 June) – the UK’s annual celebration of cycling – new research has revealed a clear shift amongst Gen Z and Millennials in their approach...

9 Jun 2025, more…

ACT Director among judging panel announced for BikeBiz Awards 2025

The judges for the BikeBiz Awards 2025, in association with Bikedesk, have been officially announced, with ACT Director Jonathan Harrison among the leading voices from all corners of the cycling...

3 Jun 2025, more…

Previous 1 2 3 4 5 Next

SEO tasks you can't ignore

Back to news menu

SEO tasks you can't ignore

Posted on 24 Apr 2019

SEOSearch ranking will either make or break your business.

According to statista, 46.8% of the global population accessed the Internet in 2017 and that figure is expected to reach 53.7% by 2021.

Did you know that 75% of users don't go past the first page of the search results?

It is more crucial now than ever for businesses to focus on SEO.

SEMrush provides 10 overlooked SEO tasks that will help to skyrocket your business to the top.

Create rich cards

Rich cards are a form of structured data; giving users visually appealing information that is easy to understand providing a flawless mobile search experience.

Rich cards are there to stand out against old text results and other forms of structured data. They are eye-catching and can boost your CTR.

The key is to understand what type of content your customers are searching for that is regularly getting displayed as rich cards and create this type of content and optimize them as rich cards.

Disavow negative backlinks

Backlinks don't always mean high rankings.

There are three ways you can get negative backlinks:

  • Organically: as your authority grows you can expect less credible websites to start linking to you
  • Blackhat SEO: actively engaging in practices that manipulate Google's algorithms to rank higher, such as buying links
  • Sabotage: some individuals may get their competitors to lose their search ranking by linking back to their sites from a large number of spam sites

Find out how to check what sites are linking to yours here.

Create skyscraper content

This involves finding high performing content in your niche and creating something better.

Find your competition on Google, find out what has worked for them and do it better.

Optimize your landing pages

Google uses bounce rates to gauge the quality of a post, if a user clicks on your website and discovers it's not relevant to them going back quickly Google will take notice and eventually drop your ranking for that search term.

The key here is to make sure your content is relevant to the search term.

Use infographics

Infographics are an effective SEO task and strategy.

Create more videos

It is predicted that online video will make up 80% of all online traffic by 2021.

Why not take the popular content on your website and repurpose it as videos?

Create your own keyword or phrase

Creating a unique system, product or brand means that you are the only one that is going to get traction for it.

Take advantage of high-performing posts

If you have pages with high authority showing up on the first page of the search results you can take advantage of this and link to lower ranking posts leading to more clicks and higher rankings.

Use entity salience

Entity salience is a relatively new concept there to improve the accuracy of search results by leveraging the known relationships between entities.

It takes advantage of repeating themes for those keywords rather than repeating keywords over and over again.

Optimize for voice search

Voice search tends to be very specific making long-tail keywords more valuable and giving less established websites the opportunity to rank.

By optimizing for quick mobile search and voice search, monitoring linking, focussing on relevancy, creating skyscraper, video, keywords and infographic content are strategies that are often overlooked, but strategies that will build a strong SEO foundation.

Back to news menu