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Rising costs halt plans for walking and cycling crossing

The plans for a new Thames walking and cycling crossing from Canary Wharf to Rotherhithe in London have been halted due to the rising costs

25 Jun 2019, more…

Get involved in Local Bike Shop Day

Local Bike Shop Day celebrates independent bike shops all around the UK

24 Jun 2019, more…

The E-bike potential

New research estimates the effect of e-bikes on miles travelled and greenhouse gas emissions

24 Jun 2019, more…

ATG Training return to Scotland this summer

ATG Training return to Scotland this summer

28 May 2019, more…

Local Bike Shop Day 2019 busiest day ever!

Local Bike Shop Day is the one day a year when independent bike shops across the UK can come together to celebrate their distinctive culture. It's the day for local bike shops to showcase their...

16 May 2019, more…

Creating an SEO Strategy for 2019

How to create an SEO strategy for 2019

29 Apr 2019, more…

Survey: How is the national living wage impacting on your business?

Help to highlight the impact that wage increases are having on the sector

25 Apr 2019, more…

Poll: Were cycle retail sales up from Easter?

Let us know how the scorching sunshine affected your footfall

25 Apr 2019, more…

The ultimate guide to user testing

Learn how user testing can help to improve user experience and reach your customers in more efficient ways

24 Apr 2019, more…

Record Store Day, the inspiration for Local Bike Shop Day

Saturday 13th April 2019 saw another successful Record Store Day (RSD) with thousands of record shops across the globe coming together to celebrate their unique culture and community.

24 Apr 2019, more…

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Creating an SEO Strategy for 2019

Posted on 29 Apr 2019

SEOSearch engine optimization (SEO) is a key factor within marketing, but it is also not what it used to be.

Today, SEO strategies shouldn't focus on keywords.

This may sound foreign as keywords have always been a major feature in SEO strategies but just creating content for the keywords your customers are searching for is arduous and incorrect.

"SEO is a highly specialized content strategist and helps a business discover opportunities to answer questions people have about the industry via search engines" - Hubspot.

There are three types of SEO strategies:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

On-page SEO: focuses on optimising the content that is on the page to help boost the website's ranking for specific keywords.

Off-page SEO: focuses on links from the internet that are directing to the website. The number of backlink and publishers with your link builds trust in the eyes of the search engine and causes your website to rank higher.

Technical SEO: focuses on examining the backend of a website to see how the webpage is set up. This is all about a website's architecture.

SEO is not a one fits all process, as a business you need to examine your industry, find out what's important to your audience and develop a strategy that puts the right content in front of that audience.

In order to figure out your business' SEO process, you can use Hubspot's 9-step process to ensure all your SEO bases are covered for 2019.

  1. Make a list of topics
  2. Make a list of long-tail keywords based on these topics
  3. Build pages for each topic
  4. Set up a blog
  5. Blog each week to develop page authority
  6. Create a link-building plan
  7. Compress all media before putting it on your website
  8. Stay current on SEO news & practices
  9. Measure and track your content's success