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Talk the torque in the Cytech Tech Forum

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, has launched a new Facebook group - the Cytech Tech Forum –...

11 Mar 2024, more…

BikeBiz editor gets hands on with Cytech technical one

Daniel Blackham, editor of industry magazine BikeBiz, has been writing about his experience of completing the Cytech technical one qualification at training provider Spokes People in Milton...

8 Mar 2024, more…

JE James Cycles to open first Barnsley store

ACT member and Cytech-accredited retailer JE James Cycles – one of the largest independent cycle retailers in Europe – is to open a new 7,874 sq ft store shop in Barnsley town...

7 Mar 2024, more…

Activate Cycle Academy welcomes British Cycling to Cytech technical one training course

Cytech partner Activate Cycle Academy, the largest and most recognised training provider of bike maintenance and technical training courses to the UK’s cycle industry, recently welcomed a...

6 Mar 2024, more…

Local Bike Shop Day 2024 confirmed for Saturday May 4th.

The ACT is happy to confirm the date for Local Bike Shop Day 2024 as Saturday 4 May, the weekend of the early May Bank Holiday.

29 Feb 2024, more…

ACT tells Parliamentary Committee of the need for urgent systemic change to the Cycle to Work scheme.

With more than 500 cycle businesses having now signed up to its campaign for change to the Cycle to Work scheme, a delegation from the Association of Cycle Traders has met with All Party...

25 Jan 2024, more…

OPSS takes enforcement action over dangerous e-bike battery.

The Office for Product Safety and Standards (OPSS) is taking enforcement action and warning consumers about a brand of e-bike battery – UPP – that has been linked to a number of...

24 Jan 2024, more…

Cytech training to help Go Outdoors boost number of cycle mechanics by offering apprenticeships to store staff.

Go Outdoors, which operates 75 stores across the UK, has announced an apprenticeship scheme involving Cytech training with the aim of addressing what it terms a nationwide shortage of...

15 Jan 2024, more…

Cytech Scotland training provider launches Young Bike Mechanic Programme to empower Glasgow’s youth.

Bike for Good, the Glasgow-based cycling charity and social enterprise, which delivers Cytech training in Scotland, has announced a Young Bike Mechanic Programme designed to create opportunities...

3 Jan 2024, more…

Re-Accreditation of Torq Zone Academy: Meeting QCTO Standards for Excellence

Torq Zone Academy, a leading institution of vocational training in South Africa, has been re-accredited by the Quality Council for Trades and Occupations (QCTO), for another five years, to offer...

27 Nov 2023, more…

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Creating an SEO Strategy for 2019

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Creating an SEO Strategy for 2019

Posted on 29 Apr 2019

SEOSearch engine optimization (SEO) is a key factor within marketing, but it is also not what it used to be.

Today, SEO strategies shouldn't focus on keywords.

This may sound foreign as keywords have always been a major feature in SEO strategies but just creating content for the keywords your customers are searching for is arduous and incorrect.

"SEO is a highly specialized content strategist and helps a business discover opportunities to answer questions people have about the industry via search engines" - Hubspot.

There are three types of SEO strategies:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

On-page SEO: focuses on optimising the content that is on the page to help boost the website's ranking for specific keywords.

Off-page SEO: focuses on links from the internet that are directing to the website. The number of backlink and publishers with your link builds trust in the eyes of the search engine and causes your website to rank higher.

Technical SEO: focuses on examining the backend of a website to see how the webpage is set up. This is all about a website's architecture.

SEO is not a one fits all process, as a business you need to examine your industry, find out what's important to your audience and develop a strategy that puts the right content in front of that audience.

In order to figure out your business' SEO process, you can use Hubspot's 9-step process to ensure all your SEO bases are covered for 2019.

  1. Make a list of topics
  2. Make a list of long-tail keywords based on these topics
  3. Build pages for each topic
  4. Set up a blog
  5. Blog each week to develop page authority
  6. Create a link-building plan
  7. Compress all media before putting it on your website
  8. Stay current on SEO news & practices
  9. Measure and track your content's success

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