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Take part in CI.N's market data drive and earn rewards

CyclingIndustry.News is seeking to compile a health report of the UK bike retail channel for the third year running.

8 Oct 2019, more…

Tyre Lever Competition Winner Announced

As popular as ever was the Tyre Lever Competition - free to enter on theCytech stand at The Cycle Show all you needed to do to be within a chance of winning either a Home mechanic course or...

27 Sep 2019, more…

Whistler Adventure School, Cytech and Specialized Bicycle Components Canada to Formalise Partnership

Whistler Adventure School is pleased to announce the enhancement of our bicycle mechanic course to incorporate the internationally recognised Cytech certification, offered through Specialized...

26 Sep 2019, more…

London goes traffic-free this Sunday

London continues to test the waters with traffic-free street by taking part in World Car Free Day

18 Sep 2019, more…

HSBC free cycling festival in Edinburgh

HSBC UK Let's ride Edinburgh is back on Sunday the 22nd September with a free cycling festival!

18 Sep 2019, more…

ACT and NearSt announce partnership

The Association of Cycle Traders are delighted to announce a partnership between themselves and the retail technology company NearSt

10 Sep 2019, more…

LCC's Climate Campaign

The LCC believe that climate change is the biggest threat facing humanity and are campaigning for London to become a greener city through having fewer cars and better cycling infrastructure....

3 Sep 2019, more…

Cycling UK's new 800-mile Great North Trail promotes access to the countryside

On the 1st September an 800-mile long distance trail that ranges from the Peak District to as far as the most northerly points in Scotland.

3 Sep 2019, more…

Going to the Cycle Show? Don't miss the ACT and Cytech

With the UK's biggest line up of bike companies and distributors at the NEC, a visit on the trade day is an effective and efficient way to see the latest bike and product ranges for the year...

29 Aug 2019, more…

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Creating an SEO Strategy for 2019

Posted on 29 Apr 2019

SEOSearch engine optimization (SEO) is a key factor within marketing, but it is also not what it used to be.

Today, SEO strategies shouldn't focus on keywords.

This may sound foreign as keywords have always been a major feature in SEO strategies but just creating content for the keywords your customers are searching for is arduous and incorrect.

"SEO is a highly specialized content strategist and helps a business discover opportunities to answer questions people have about the industry via search engines" - Hubspot.

There are three types of SEO strategies:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

On-page SEO: focuses on optimising the content that is on the page to help boost the website's ranking for specific keywords.

Off-page SEO: focuses on links from the internet that are directing to the website. The number of backlink and publishers with your link builds trust in the eyes of the search engine and causes your website to rank higher.

Technical SEO: focuses on examining the backend of a website to see how the webpage is set up. This is all about a website's architecture.

SEO is not a one fits all process, as a business you need to examine your industry, find out what's important to your audience and develop a strategy that puts the right content in front of that audience.

In order to figure out your business' SEO process, you can use Hubspot's 9-step process to ensure all your SEO bases are covered for 2019.

  1. Make a list of topics
  2. Make a list of long-tail keywords based on these topics
  3. Build pages for each topic
  4. Set up a blog
  5. Blog each week to develop page authority
  6. Create a link-building plan
  7. Compress all media before putting it on your website
  8. Stay current on SEO news & practices
  9. Measure and track your content's success