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Registration for members of the trade for the 2023 Cycle Show in London is now open

Taking place from 21st-23rd April 2023 at the iconic Alexandra Palace venue in North London, The Cycle Show brings together a variety of exhibitors from the cycle and e-mobility sectors, aimed...

2 Feb 2023, more…

Cytech Scotland delivery in full swing providing skills and training to the market

Glasgow-based cycling charity Bike for Good, which is responsible for delivering the internationally renowned Cytech training and accreditation scheme for bicycle technicians and enthusiasts in...

2 Feb 2023, more…

European Bicycle industry calls for ban on sale, application and use of e-bike tampering equipment

Under the banner of CONEBI, the Confederation of the European Bicycle Industry,15 national bicycle industry associations and 68 companies have become signatories to a self-commitment to prevent...

25 Jan 2023, more…

Glasgow cycling groups receive £160,000 boost to promote biking across the city

As Glasgow gears up to host the 2023 UCI Cycling World Championships, community groups have been given a share of more than £160,000 to boost bike use in the city.

23 Jan 2023, more…

Cytech share advice through Cycle Show blog

Cytech are gearing up to exhibit at this year's Cycle Show once again at Alexandra Palace, providing practical advice and answering any questions visitors may have about working on their bikes.

4 Jan 2023, more…

Activate Cycle Academy on The One Show to support BBC’s ‘Gift A Bike For Christmas’ campaign

Cytech training provider Activate Cycle Academy made it onto BBC television and radio this week as part of The One Show’s launch of a ‘Gift A Bike For Christmas’ campaign.

15 Dec 2022, more…

Upskill your team with Microsoft online courses through Activate Learning

ACT’s Cytech delivery partner Activate Learning, of which Activate Cycle Academy is a part, is offering FREE online Microsoft accredited online courses for employers to enable their staff...

13 Dec 2022, more…

Retailer Profile: Spokes of Bagshot

We are starting a series of Retailer Profiles, shining a light on some of our best and most interesting independent retailers. If you would like us to consider your shop for inclusion, please...

13 Dec 2022, more…

Cycling UK names its 100 Women in Cycling 2022

Cycling UK has published its annual 100 Women in Cycling 2022 list celebrating inspirational women in cycling.

30 Nov 2022, more…

Cycling in London up 40% since the start of the pandemic, TfL reports

Cycling in London has increased by 40% since the start of the pandemic, including a near-doubling of journeys by bike at the weekend, according to the newly published annual Travel in London...

30 Nov 2022, more…

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Black Friday consumer spending forecast to drop 50% this year

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Black Friday consumer spending forecast to drop 50% this year

Posted on 7 Nov 2022

Figures from research conducted by global marketing agency Wunderman Thompson Commerce suggested consumers are set to spend up to 50% less than usual this Black Friday, November 25th.

Overall spend per consumer is expected to fall from £168.18 in 2021 back to the 2020 average of £86.06.

However, in a blow to the bricks and mortar retail sector, it seems almost two thirds of Black Friday shoppers expect to make their purchases from Amazon.

Black Friday

Over three quarters (76%) of shoppers said their proportion of online spend will likely increase this year as they search for the best deals, range, speed and convenience offered by marketplaces such as eBay and Amazon.

Christmas is set to remain a key driver for expenditure with gifting the top reason to purchase for 57% of shoppers.

Marketplaces have grown in tandem with Black Friday in general, with over a third of global shoppers (34%) going as far as to say they get inspiration from marketplaces more than search engines (34%).

“Retailers will simply have to work that much harder to encourage spend this Black Friday amidst the cost-of-living crisis and worries over debt,” Wunderman Thompson Commerce global head of consultancy Hugh Fletcher said.

“However, the pressure that will be felt by brands, retailers and marketplaces doesn’t come without opportunity. They all now have many more channels at their disposal and must take a wise approach to meet shoppers’ demands.

“Fusing together deals and discounts across different platforms can offer a foundation to reach millions and on a global scale.

“Ultimately, it’s down to retailers, brands and marketplaces to find the perfect blend of transparency and consumer-centric thinking when peak traffic inevitably spikes.

“Be genuine in approach and speedy in service to connect with your audiences so they feel compelled to go from scrolling to purchasing.

“Or face a reality where your brand becomes disconnected with shoppers’ changing desires and habits.”

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