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BBC News e-bike segment provokes negative reaction due to “factual inaccuracies”

A recent BBC Breakfast segment has sparked backlash from the cycling community over its portrayal of e-bikes, with critics accusing the broadcaster of conflating legal e-bikes with illegal,...

9 Jul 2025, more…

Life Cycle launches Bikes Beyond Bars initiative at HMP Bullingdon

Bristol-based Cytech training provider and ACT member Life Cycle has launched its award-winning Bikes Beyond Bars programme at HMP Bullingdon, expanding a project that has already impacted lives...

7 Jul 2025, more…

Bike mechanic shortage in Europe sparks Shimano to launch investigation

Shimano has launched an urgent investigation into what it describes as a “critical” shortage of skilled bike mechanics across Europe, warning that the situation threatens to...

3 Jul 2025, more…

MPs urge crackdown as unsafe e-bikes and chargers found on Amazon and eBay

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

2 Jul 2025, more…

E-Bike Positive campaign gains national momentum amidst media coverage in 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

25 Jun 2025, more…

Cytech Training Returns to Darlington as Activate Cycle Academy Reopens Workshop

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

20 Jun 2025, more…

Beyond the discount: Restoring integrity to the cycle supply chain

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.

18 Jun 2025, more…

Study warns forceful cycle advocacy risks hindering bike lane progress

A new academic study has found that overzealous pro-cycling campaigners on social media may be inadvertently damaging the case for better cycling infrastructure across the UK.

11 Jun 2025, more…

Young adults leading the UK’s surge in e-bike popularity – but increased education on battery safety crucial, new research reveals

 To coincide with Bike Week (9-15 June) – the UK’s annual celebration of cycling – new research has revealed a clear shift amongst Gen Z and Millennials in their approach...

9 Jun 2025, more…

ACT Director among judging panel announced for BikeBiz Awards 2025

The judges for the BikeBiz Awards 2025, in association with Bikedesk, have been officially announced, with ACT Director Jonathan Harrison among the leading voices from all corners of the cycling...

3 Jun 2025, more…

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eBay to restrict UK e-bike sales on its platform in effort to encourage safe usage

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eBay to restrict UK e-bike sales on its platform in effort to encourage safe usage

Posted on 30 Oct 2024

eBay is tightening regulations on e-bike and e-bike battery sales in the UK from 31 October, in a change aimed at prioritising consumer safety.

e-Bike Woman Phone

The online marketplace will only be allowing “eligible business sellers” to list the e-bike products, with a spokeswoman for eBay stating that the policy will build on CE audits the company began last year to ensure sellers provide products with valid safety documentation.

The restriction comes amidst growing concerns over e-bike safety, partly due to media coverage linking e-bike usage to accidents and battery fires. In response to this, the ACT has launched a new initiative working to promote accurate and positive representations of e-bikes through its ‘E-Bike Positive’ campaign.

ACT Director Jonathan Harrison explains that the campaign aims to address widespread misunderstandings and reassure the public about the safety and benefits of e-bikes, which offer a sustainable, active form of transportation.

Mr Harrison said: “Most e-bike incidents are not due to certified, original equipment but to unregulated imports. Misinformation around these incidents has fuelled unnecessary caution about e-bikes as a whole.”

The ACT’s campaign seeks to challenge negative perceptions of e-bikes in the media, with a notable recent success coming after an ACT member convinced the BBC to revise an article that had initially mischaracterised an accident as e-bike-related, which was later clarified as a dangerous cycling incident.

Mr Harrison added: “E-bikes are safe, sustainable, and accessible. They reduce congestion, cut emissions, and encourage active lifestyles.”

To find out more about how e-bikes can offer positive change, visit the e-Bike Positive website here.

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