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Retailer Profile: Spokes of Bagshot

We are starting a series of Retailer Profiles, shining a light on some of our best and most interesting independent retailers. If you would like us to consider your shop for inclusion, please...

13 Dec 2022, more…

Cycling UK names its 100 Women in Cycling 2022

Cycling UK has published its annual 100 Women in Cycling 2022 list celebrating inspirational women in cycling.

30 Nov 2022, more…

Cycling in London up 40% since the start of the pandemic, TfL reports

Cycling in London has increased by 40% since the start of the pandemic, including a near-doubling of journeys by bike at the weekend, according to the newly published annual Travel in London...

30 Nov 2022, more…

Dave Wilsher ex-ACT Director wins Family Business of the Year

Dave Wilsher ex-ACT Director wins Family Business of the Year at the Kent Invicta Chamber of Commerce awards.

18 Nov 2022, more…

Retail Sector Reacts with Cautious Welcome to Chancellor’s Autumn Statement

Retail and small business organisations have given a cautious welcome to business-focused aspects of the Chancellor’s Autumn Statement.

17 Nov 2022, more…

Confront the recession head on, says the ACT.

Cycle retailers around the UK facing up to the imminent challenges of recession will need to stay one step ahead of the curve to survive. Now is the time to benefit from being part of something...

17 Nov 2022, more…

Grants of £30K available to create up to eight secure cycle storage facilities across Belfast

Belfast City Council is seeking expressions of interest to provide publicly accessible secure cycle storage facilities across the city.

15 Nov 2022, more…

Global Bicycle Market Forecast to reach $130 billion by 2033

New research from Research Nester has forecast that between now and 2033, the global bicycle market could reach an estimated value of approximately $130 billion, by expanding at a compound...

15 Nov 2022, more…

Mary Portas warns government to act now or see half of high street shops shut

Ahead of the Chancellor’s Autumn Statement this week, retail expert Mary Portas called on the Government to rethink business rates and VAT to help struggling retailers.

14 Nov 2022, more…

94% independent retailers urge government to ‘preserve UK high streets’

A new report by Ankorstore and retail consultant Mary Portas has found that 94% of independent retailers want the government to act in next week’s budget to preserve the UK’s high...

10 Nov 2022, more…

Black Friday consumer spending forecast to drop 50% this year

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Black Friday consumer spending forecast to drop 50% this year

Posted on 7 Nov 2022

Figures from research conducted by global marketing agency Wunderman Thompson Commerce suggested consumers are set to spend up to 50% less than usual this Black Friday, November 25th.

Overall spend per consumer is expected to fall from £168.18 in 2021 back to the 2020 average of £86.06.

However, in a blow to the bricks and mortar retail sector, it seems almost two thirds of Black Friday shoppers expect to make their purchases from Amazon.

Black Friday

Over three quarters (76%) of shoppers said their proportion of online spend will likely increase this year as they search for the best deals, range, speed and convenience offered by marketplaces such as eBay and Amazon.

Christmas is set to remain a key driver for expenditure with gifting the top reason to purchase for 57% of shoppers.

Marketplaces have grown in tandem with Black Friday in general, with over a third of global shoppers (34%) going as far as to say they get inspiration from marketplaces more than search engines (34%).

“Retailers will simply have to work that much harder to encourage spend this Black Friday amidst the cost-of-living crisis and worries over debt,” Wunderman Thompson Commerce global head of consultancy Hugh Fletcher said.

“However, the pressure that will be felt by brands, retailers and marketplaces doesn’t come without opportunity. They all now have many more channels at their disposal and must take a wise approach to meet shoppers’ demands.

“Fusing together deals and discounts across different platforms can offer a foundation to reach millions and on a global scale.

“Ultimately, it’s down to retailers, brands and marketplaces to find the perfect blend of transparency and consumer-centric thinking when peak traffic inevitably spikes.

“Be genuine in approach and speedy in service to connect with your audiences so they feel compelled to go from scrolling to purchasing.

“Or face a reality where your brand becomes disconnected with shoppers’ changing desires and habits.”

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