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Government wants your views on impact of energy bills

The Department for Business is asking all businesses to respond to a survey on energy bills and the impact increased costs are having on your business. The IRC is similarly urging members to...

14 Oct 2022, more…

Study names UK’s best and worst cities for retail customer service

A new study, by careers experts, StandOut CV, claims to have identified the best and worst cities in the UK for customer service by highlighting the frequency of positive and negative comments...

11 Oct 2022, more…

Four in ten businesses believe profitability will reduce over the next year

The British Chamber of Commerce’s Quarterly Economic Survey (QES) for Q3 2022 shows a significant decline of key economic indicators, with weakening structural business conditions and...

11 Oct 2022, more…

Sustrans calls for protected cycle lanes to be urgent Government priority

To coincide with Cycle to School Week, Sustrans has been calling on local authorities and Central Government to guarantee protected cycle lanes on main road routes to schools.

6 Oct 2022, more…

Government accused of not consulting cycling bodies over National Trail overhaul plan

The Government has been accused of failing in its duty to contact statutory consultees within the cycling and equestrian sectors as part of a significant national trail overhaul plan.

5 Oct 2022, more…

Three quarters don’t expect police to bother investigating bike thefts

More than three quarters of British people do not believe the police would bother to investigate instances of bicycle theft, a new YouGov survey has found.

4 Oct 2022, more…

Paper £20 and £50 Notes No Longer Legal Tender

Paper £20 and £50 notes are no longer legal tender.

4 Oct 2022, more…

Study shows half the population see e-bikes as natural car replacement

With household budgets under pressure, a new study has revealed that half the population believe e-bikes are the natural replacement for cars.

29 Sep 2022, more…

Indie retailers doubt Liz Truss will help the high street

New research from Ankorstore, an online B2B platform that connects brands and shops in Europe, has shown that independent retailers are relying on the support of local shoppers, rather than the...

29 Sep 2022, more…

Retail industry reacts to Chancellor’s mini budget

Following the Chancellor’s mini-budget last week, the retail industry has been reacting to the support package for small businesses and independent shops….including some of the...

26 Sep 2022, more…

#BikeIsBest launches powerful billboard ad campaign

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#BikeIsBest launches powerful billboard ad campaign

Posted on 8 Sep 2022

We’re giving our support again to the #BikeIsBest campaign and particularly its latest billboard campaign which disputes the arguments that electric vehicles are a "catch-all" solution and re-emphasises the importance of bikes and e-bikes.

Bike is Best campaign

The campaign’s own website sets out that there has never been a better time to ride a bike. Two-thirds of all journeys are less than five miles, and you don’t need to ride far or fast to make a difference. Half an hour of cycling is enough to improve your health, reduce your risk of illness, ease your stress levels, and benefit your mental well-being.

The new advertising campaign unifies our shared dislike of congestion (or e-congestion as #BikeIsBest have termed it), especially around the school run. It is aimed at both consumers and policymakers as to where they focus their efforts. The Department for Transport predicts that road traffic could increase by 51% by 2050, which could not be solved by building more roads. The campaign’s goal is to help shift the conversation back to "the best tool for the job" and not a one-size-fits-all transport strategy which will lead to an overweighted focus on electric cars.

The upside for the industry is that many are focusing on e-bikes and associated growth potential from their success. That makes this a good time to target the audience that feels strongly about the climate, still have disposable income, and would consider changing short journeys to cycling and potentially getting rid of a second or third family car.

The new billboard campaign is now live and, through a partnership with Clear Channel, is being shown to millions across the UK at 6-sheet and some of their premium storm locations throughout September.

It's also available on social media. Please feel free to share.

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