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Cycling club raising funds for youth bike maintenance workshops and 'go slow' inclusivity initiative

A local cycling club is raising money and seeking donations and assistance in order to teach bike maintenance to young people through a series of workshops in 2025.

21 Nov 2024, more…

National cycling charity launches accreditation for 'cycle-friendly' office buildings

National biking charity Cycling UK has launched a new scheme that recognises office buildings that encourage Cycle to Work and promote sustainable and active travel.

21 Nov 2024, more…

Blanket cycle ban considered by Birmingham City Council 'won't stop illegal electric bike use'

Banning cycling in Birmingham city centre will not prevent the use of illegal electric transport, according to cycling news outlet Cycling Weekly, following reports of...

19 Nov 2024, more…

Life Cycle Partners with Cytech to Deliver Rehabilitative Bike Maintenance Courses in Prisons

Award-winning cycling charity, Life Cycle, is excited to announce its new partnership with Cytech, the internationally recognised training and accreditation scheme for bicycle technicians.

13 Nov 2024, more…

Halfords remain challenged by weather and market conditions despite positive premium range reception

Challenging market conditions due to poor weather and broader economic pressures continue to challenge Halfords, despite positive customer response to its new premium range of bicycles.

8 Nov 2024, more…

Raleigh owner says inventory levels 'back to normal' as it agrees debt reduction measures

Accell Group, owner of Raleigh, Lapierre, Babboe, and other bike brands, has announced that its parts and accessories inventory levels are back to normal, with bike inventory expected to follow...

7 Nov 2024, more…

Torq Zone celebrates 10 years as only Cytech training provider in Africa

Torq Zone Academy proudly celebrates 10 years as the pioneering institution for bicycle technician training7 Nov 2024, more…

Glasgow to receive over £500,000 of cycling infrastructure and community investment

Glasgow is set to receive a substantial boost for cycling infrastructure and community facilities, with over £500,000 of funding to be provided to two major projects.

6 Nov 2024, more…

Wins and nominations for many ACT members at BikeBiz Awards

ACT members won numerous awards and dominated certain category nominations at last week’s BikeBiz Awards 2024 in Birmingham.

6 Nov 2024, more…

Devastating Budget Delivers Triple Blow to Independent Retailers, Says ACT and Bira

The British Independent Retailers Association (Bira) and the ACT have condemned today's Budget as the most damaging for independent retailers in recent memory, with...

30 Oct 2024, more…

#BikeIsBest launches powerful billboard ad campaign

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#BikeIsBest launches powerful billboard ad campaign

Posted on 8 Sep 2022

We’re giving our support again to the #BikeIsBest campaign and particularly its latest billboard campaign which disputes the arguments that electric vehicles are a "catch-all" solution and re-emphasises the importance of bikes and e-bikes.

Bike is Best campaign

The campaign’s own website sets out that there has never been a better time to ride a bike. Two-thirds of all journeys are less than five miles, and you don’t need to ride far or fast to make a difference. Half an hour of cycling is enough to improve your health, reduce your risk of illness, ease your stress levels, and benefit your mental well-being.

The new advertising campaign unifies our shared dislike of congestion (or e-congestion as #BikeIsBest have termed it), especially around the school run. It is aimed at both consumers and policymakers as to where they focus their efforts. The Department for Transport predicts that road traffic could increase by 51% by 2050, which could not be solved by building more roads. The campaign’s goal is to help shift the conversation back to "the best tool for the job" and not a one-size-fits-all transport strategy which will lead to an overweighted focus on electric cars.

The upside for the industry is that many are focusing on e-bikes and associated growth potential from their success. That makes this a good time to target the audience that feels strongly about the climate, still have disposable income, and would consider changing short journeys to cycling and potentially getting rid of a second or third family car.

The new billboard campaign is now live and, through a partnership with Clear Channel, is being shown to millions across the UK at 6-sheet and some of their premium storm locations throughout September.

It's also available on social media. Please feel free to share.

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